https://markandrewverver.com/about daily 0.75 2021-10-11 https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1633849490840-7PULI5YJ9KIM3VI9FWYW/IMG_2570.jpg About - In 2009 I stepped on my first set as a production assistant. I must have fetched breakfast and coffee pretty well because the producer of the commercial noticed me, and she asked me back for the next project. And then she asked me back again. Before I knew it, I was working in the production office as an assistant producer. It was in that office where I learned the production process, both from a logistics and creative standpoint. It was there where I realized that the production industry was fun if you allowed it to be, and it can be a gateway to meeting extraordinary people. Today I do my best to remember that with each project I go into. When I’m not behind a monitor, you can find me outside with my wife and two boxers. As native Texans we have Mexican food and river water running through our veins, but we now live in Boulder, CO because skiing, hiking, mountain biking, trail running, and enjoying a craft beer within 10 minutes of our front doorstep is just too dang fun. https://markandrewverver.com/contact daily 0.75 2021-10-11 https://markandrewverver.com/case-study daily 0.75 2021-10-11 https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614030463395-O300YO7X5VD8SKPA2I4X/Screen%2BShot%2B2021-02-22%2Bat%2B2.39.39%2BPM.jpg Process - Discovery My goal is to create a final product that resonates with its audience. That means truly understanding the audience and building a genuine connection. In doing so, I must first build a connection with my client. I want to understand their goals in business, the goals for their customer, and the goals for the production. I do my best to ask pointed questions in order to uncover my client’s aspirations, and to get them to think of new angles they’ve never considered before. Once I connect with my client and relate to their audience, I am better equipped to drive smart productions and develop meaningful creative. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614030590368-E2MABW3VEVGM8K0YD7AC/Screen%2BShot%2B2021-02-22%2Bat%2B2.42.40%2BPM.jpg Process - Creative In today’s metric driven world, it can be easy to fall into the “paint-by-numbers” trap. I’ve been a part of projects that have wielded uninspired content that fell flat with its audience because it was manufactured in a box intended to appease metric-trends. View counts, play and click-through rates, social sharing, conversion rates, and feedback percentages are all helpful measurements to determine a project’s success, but creative is still meant to have a heart. I’ve come to trust my ideas by brainstorming with others, discovering personal experiences of clients, and finding the genuine emotion in every story. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614031148944-96N5XPUN10H9J26MVZTU/Screen+Shot+2021-02-22+at+2.58.30+PM.png Process - Pre-Production For me, this is where the real work happens. Whether it’s scriptwriting, story boarding, casting, or putting together the right crew, pre-production is my opportunity to put the video on paper before we ever yell “action” on set. There will always be a need for adjustments throughout the entire production process, but by crafting a sound foundation during pre-production, I’m able to lead my team through minefields with confidence. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614031538144-U21UZI6WJSAXZ0H77P5E/DSC_3462.jpg Process - Production It’s all about trust. By the time my team and I step on set, I make sure I’ve set them up for success so they can do their job to the best of their ability. I trust them to execute on the creative plan laid out through pre-production. If I’ve done my job right, they can do theirs. We chose this industry because it fuels our creative needs. Production is art, it is freeing, and it is FUN. I remind my teams of this by running loose and lively sets. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614031716996-XZP8X5SQEZZHP1LWF6YO/Screen%2BShot%2B2016-07-18%2Bat%2B11.08.57%2BAM.jpg Process - Post-Production The foundation was laid, the shoot was executed, now the puzzle pieces must be assembled. I work hard to create a blueprint on the front end of production, but that doesn’t mean the creativity stops at the wrap party. I work closely with editors and animators to help their ideas flourish and find the gems that aren’t always obvious in the beginning. Post-production isn’t just an assembly line, it’s where the story comes to life. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614032230732-FYL4QXFW46USKNU9VZ4K/Spec+Thumnail.png Process - Product When all is said and done, we’re left with the product. Through building connections, keeping an open mind, collaboration, and preparation, I make sure this product is worth watching. https://images.squarespace-cdn.com/content/v1/5fd1592aefdb9c4ec488b7ad/1614032429706-4HTZIYRC4L0MB6NHYHEV/Screen%2BShot%2B2016-07-28%2Bat%2B2.00.18%2BPM.jpg Process - Post-Mortem The production isn’t finished with the final export. Once the project is complete, it’s time to hash out our successes, our failures, and the knowledge we learned over the course of the project. This is a time where we can have those tough discussions to learn how the team and I can continue to get better at telling meaningful stories. https://markandrewverver.com/home daily 1.0 2021-10-11 https://markandrewverver.com/work daily 0.75 2023-08-15 https://markandrewverver.com/work/project-four-332j7 monthly 0.5 2021-10-10 https://markandrewverver.com/work/project-three-nzrgb monthly 0.5 2020-12-27 https://markandrewverver.com/work/project-two-p6fkg monthly 0.5 2020-12-27 https://markandrewverver.com/work/project-one-4a6fr monthly 0.5 2020-12-27 https://markandrewverver.com/work/project-six-9gt6x monthly 0.5 2020-12-27 https://markandrewverver.com/work/project-8 monthly 0.5 2023-08-14 https://markandrewverver.com/work/project-7 monthly 0.5 2020-12-27 https://markandrewverver.com/work/project-one-frrba monthly 0.5 2021-10-10 https://markandrewverver.com/work/project-one-p3tlk monthly 0.5 2021-10-10 https://markandrewverver.com/work/klein-tools monthly 0.5 2021-10-10